BOOK – “SODA POP” - the history, advertising, art and memorabilia of soft drinks in America.  Written by Lawrence Dietz, published by Simon and Schuster, copyright 1973. 184 pages.  The following is a description from the dust jacket:  “This book brings together in magnificent full-color the hey-day of soda pop from its earliest invention as a local patent medicine to its emergence as an international superstar.  With illustrations by such major American artist as N. C. Wyeth and Norman Rockwell.  Soda Pop brings together a fantastically rich collection of signs, bottles, playing cards, matchbooks, trays, calendars, and other give-aways that have since become collector’s items, of that unique expression of “pop culture” which has become a popular history of the industrial United States.”

This book is in good condition, the binding is tight and the pages are clean, minor water damage to the back cover of the dust jacket.  It is a hard cover book that comes complete with the original dust jacket. 

PICTURES:

            1. Cover of Book

            2. Lillian Nordica, a turn-of-the century opera star, was portrayed on serving trays and coupon cards redeemable for free coke.  Pictured is a 1904 tray.

            3. Ads for Coke have been known for their inspired graphics, as evidenced by this 1926 wall hanger and a 1946 award-winning poster

            4. The tray at the top is from 1927. Johnny Weissmuller and Maureen O’Sullivan are on the 1934 tray at the bottom.

SHIPPING AND HANDLING - Media Mail $3.95